While we are all capable of creativity, the act of being creative, consistently and effectively is a talent that all do not possess.  Often this ability is taken for granted by those who do not exercise it and thus compensation is met with disdain or apprehension. This is usually because great creatives make difficult complicated things look so easy.

They seem easy because the creative has taken the time... and time is...  exactly, Money. Pay up!

This is in celebration of the creatives.